How to Dress for Annecy in Winter 2025
Annecy in Winter
Okay girl, you’ve picked your winter getaway and you're headed to Annecy—where the slopes are that b*tch and the après-ski life is giving everything. But let’s be real, you’re not just there to ski—you’re there to serve main character energy. So, what are you wearing in Annecy this winter? Lucky for you, we scoped out everything the local fashion girlies are wearing so you can step out like the icon of the ski lodge. Grab a vin chaud and let’s get into it.
Ski Slopes, But Make It Chic
Ever been to an après-ski party and seen the girls who look like they didn’t even break a sweat on the slopes—but still served looks? Yeah, that’s the vibe. The key is to work with what you’ve got: yes, you need to stay warm, but that doesn’t mean you can’t look like you're on the cover of a vintage ski mag while doing it. Your ski suit? It’s your canvas. And with the right pieces, it’ll have that je ne sais quoi.
Your Hat: Cozy-Cute Energy Only
Your hat is more than just a beanie—it’s the cherry on top. Go for a puffer-knit moment or something a little plush and playful. It needs to keep you warm and fit under your helmet, but bonus points if it’s giving cottagecore on the slopes
Your Goggles: Let’s Not Be Basic
Goggles are not an afterthought, babe. In Annecy, you’re on vacation and you’re here to be the it girl—even if your skiing skills are giving “work in progress.” Skip the neon lenses and opt for goggles that actually match your palette. Cream, soft blush, cocoa brown, matte black—whatever complements your suit. Cohesion is the moment.
Gloves & Scarf: Matchy-Matchy, But Luxe
We love a thoughtful match. The best place to find chic, high-quality sets? The local ski shops in Annecy. They're made for the climate, they’ll last you forever, and they’ll actually keep you warm. Think cashmere-lined gloves, chunky scarves, and a color scheme that pulls it all together. Skiing—but fashion.
One Rule: Stay Warm First, Then Accessorize
We adore winter fashion, but let’s keep it cute and smart. Skiing is not the time to sacrifice warmth for aesthetics. Stay layered, stay safe, and don’t even think about skipping insulation just to “look cute.” You can absolutely accessorize—but frostbite isn’t fashion, babe. The Annecy Alps are stunning, but they’re cold. So bundle up, then show up and slay.
The Best Ski Wear Brands to Slay in Annecy
When deciding what to wear in Annecy this winter, we’ve got the ultimate list of ski brands that will keep you warm while letting everyone know you’re that girl. Whether you’re carving up the slopes or sipping vin chaud at après-ski, these brands will have you looking luxe and feeling cozy.
Fusalp:Let’s start with an icon. Fusalp is giving retro ski queen meets modern chic. Founded right in Annecy in 1952, this brand is basically part of the town’s fashion DNA. Expect sleek silhouettes, high-gloss finishes, and looks that go from snow-covered slopes to chalet cocktails flawlessly. This is the brand to wear if you want to feel like the main character on and off the mountain.
Rossignol:Rossignol is sporty-luxe with a Parisian twist. While not native to Annecy, it’s become a fave among the style set thanks to recent high-fashion collabs (hi, Jean-Charles de Castelbajac). These pieces bring bold prints, edgy cuts, and runway-level vibes to functional ski gear. You can absolutely be slope-ready and serve a look.
Pyrenex:Straight from the French Pyrenees and here to play. Pyrenex specializes in ultra-warm, ultra-durable outerwear. Known for their down jackets, this brand is more about quiet luxury than high fashion—but trust, it’s a must if you’re serious about staying warm without sacrificing style. It’s giving minimalist-chic with peak performance.
Vuarnet:If you love a vintage alpine fantasy, Vuarnet is your brand. Best known for their sunglasses, Vuarnet now also does ski fashion that’s timeless, sexy, and just the right amount of retro. Think: crisp lines, luxe textures, and pieces that make you feel like a French film star on holiday. Perfect for those dreamy après moments in Annecy.
Moncler: Moncler is THE luxury brand for winter gear. Think bold, architectural cuts, dramatic silhouettes, and full-on slope goddess energy. Born in nearby Grenoble, Moncler brings couture energy to winter gear. If you’re trying to be the It Girl of Annecy this season, this is your moment. Serve. The. Fantasy.
One Last Thing
Style matters, but warmth comes first. Annecy may be cute, but the mountains nearby—like La Clusaz and Le Grand-Bornand—can drop below -10°C (14°F) at night. So yes, slay the look, but make sure your jacket is built to handle real alpine cold. This is the one time we’ll tell you to put function before fashion (but only just barely 😉).
Okay, But Off the Slopes—What Is the Annecy Style?
Everyone’s always talking about Paris, but let’s be real—Annecy might be winter fashion’s best-kept secret. Nestled in the heart of the Alps, Annecy (along with Grenoble) quietly leads the Auvergne-Rhône-Alpes region in fashion that’s as functional as it is fabulous. And while Milan is just across the border with its designer labels, not even Italy’s fashion capital is serving winter looks like the girlies in Annecy.
The Annécien style draws from three major fashion influences, and the result is chef’s kiss:
1. Parisian Elegance (But Make It Chill)
Annecy girls channel that effortless Parisian grace, but without the fuss. Think beautiful craftsmanship, elevated silhouettes, and timeless pieces—but all slightly toned down. It’s elegance with restraint, giving you that "I didn’t try too hard but still look amazing" energy.
2. Alpine Minimalism
Color palettes here are muted, but never boring. You’ll see blacks, creams, deep greens, rich browns, icy blues—colors inspired by the mountains, lakes, and forests. If Paris is about polished glam, Annecy is about understated cool. It’s like if Stockholm’s sleek minimalism took a vacation in the French Alps and fell in love with cashmere.
3. Cold-Weather Texture
Here’s where Annecy fashion really shines: layering and texture. The cold and mountain air allow for thicker coats, cozy knits, wool trousers, and those just-right accessories that elevate a look without overpowering it. Compared to Paris, the fashion here feels richer—literally and figuratively—with pieces that are meant to wrap you in luxury.
So yes, you’ll recognize that Annécien style is definitely French, but it’s got its own accent. It’s a regional dialect of Parisian fashion—cooler, cozier, and 100% chic. It’s where Stockholm minimalism and Parisian elegance meet, flirt, and then head off for a ski weekend.
How to Dress for Winter in Annecy
Unlike Paris—where snow is more of a special guest appearance—Annecy actually gets cold in the winter. And yes, while we live for a fashion moment, there’s nothing worse than baking in your puffer when it’s 10°C in Paris. That’s why Annecy is a dream: you get real winter without the extremes, and it’s the perfect place to serve layered looks that turn heads at the après-ski party and keep you comfy walking through old town.
Here’s how to dress like the ultimate winter fashion girl in Annecy:
Sweaters That Speak Alpine: Winter in Annecy means sweater season—and not just any sweaters. We’re talking alpine knits with personality. Don’t be afraid of patterns here; those motifs aren’t tacky—they’re heritage. Inspired by traditional alpine stitches, these sweaters give major cozy-chic vibes. Pair them with layered jewelry, a structured coat, and maybe even a vintage faux fur for that rich aunt on a ski break energy.
The Coat Game is Strong: If long coats are your weakness, Annecy will have you in a chokehold. From wool maxis to belted puffers, coats in this town aren’t just about style—they’re about function. You’ll see rich browns, deep greens, snowy creams, and charcoal blacks all over the streets. The best part? Everyone’s layering like pros, balancing warmth with drama.
Pants, Please: Let’s be clear: Annecy girls do not freeze for fashion. Long pants are a winter staple—whether it’s tailored wool trousers, thermal-lined leggings, or wide-leg denim under a chunky knit. Sure, you can wear a skirt, but you’ll see it layered with thick tights or leggings. And if you’re doing a dress? Better be cashmere and ankle-length.
Texture is Everything: Annecy winter style isn’t just about what you wear—it’s about how it feels. Between the cozy knits, structured coats, layered accessories, and luxe fabrics, the outfits have texture, depth, and intention. The layering here isn’t just for warmth; it’s for dimension. And that’s what makes the looks stop people in their tracks.
So if you’re planning your winter wardrobe and want to look like that girl without sweating through your thermals—Annecy is your winter fashion playground. It's refined, cozy, a little alpine, and always effortlessly French.
Functional Elegance
When planning what to wear for winter in Annecy, materials matter. Think wool, cashmere, fur, fleece, and cotton—these are the essentials for building a cold-weather outfit that’s both warm and stylish. In Annecy, these aren’t just preferences; they’re necessities.
The hallmark of Annecy style is functionality with elegance. You simply can’t wear something purely aesthetic when it’s –7°C outside. But functional doesn’t mean boring. If you're looking for a winter wardrobe that’s as practical as it is chic, think Alpine. Think Auvergne-Rhône-Alpes. Think Annecy. This is where you’ll find clothing that embodies French elegance with real-world utility.It’s the perfect fusion of Stockholm-style minimalism and French refinement and that’s exactly how to dress for Annecy in the winter.
Our Final Thoughts for Annecy in Winter
Annecy in winter isn’t just a destination—it’s a whole aesthetic. Between the snow-dusted Alps, the old-town charm, and that distinctly French take on cold-weather style, this is your moment to shine. Whether you’re slaying the slopes in Fusalp, sipping vin chaud in cashmere layers, or strutting the cobblestones in a belted wool coat, the key is simple: function meets fashion, always. Keep it warm, keep it intentional, and don’t forget the textures. Because in Annecy, you’re not just dressing for the weather—you’re dressing for the fantasy.